Brand Promotion Specialist

Job Responsibilities:

1. Establish and implement the company's brand management system externally, oversee advertising, exhibitions, and public relations activities, and collaboratively execute, coordinate, and maintain the corporate brand image;

2. In accordance with the company's brand strategy, organize and implement the release of corporate and product promotional information on self-media platforms, along with daily tracking and maintenance;

3. Develop annual advertising budget and placement plans, and monitor and evaluate advertising performance;

4. Handle creative design tasks related to online/offline sales campaigns and other initiatives.

Job Requirements:

1. Bachelor's degree or higher in graphic design, journalism, media, or related fields;

2. Minimum 3 years of experience in brand operation/promotion, with proven results or case studies;

3. Proficiency in design/editing software (e.g. AI, PS, ID, PR, AE);

4. Solid design skills, strong aesthetic sensibility, creative thinking, and excellent copywriting/planning abilities;

5. Familiarity with operational processes and rules of various new media platforms.